Coral Crisis

Coral reefs, dubbed the "rainforests of the sea," occupy less than 0.2% of the ocean floor yet provide a habitat for over 4,000 fish species and nurture 25% of marine life, making them the Earth's most diverse marine ecosystems.

Extremely sensitive, just a one-degree change in ocean temperatures can adversely affect all the corals. Continuous climate change, primarily driven by human activities, has considerably raised seawater temperatures, impacting coral reefs directly.

Restoring Bali's Coral Reefs

To align with HELAS' vision for sustainable beauty and eternal natural radiance, we have partnered with SeaTrees in the "Restoring Bali's Coral Reefs" initiative. This project aims to restore the degraded coral reefs of Nusa Penida Island, Bali.

Our collaborative partner, SeaTrees, repairs and monitors the local reefs' regeneration until they can thrive independently. Restoring these reefs will provide habitats for over 500 fish species (many currently at risk of extinction).


This is significant as coral reefs are threatened globally. About half of the world's coral reefs have disappeared in the last 30 years. Over 60% of the remaining reefs are at risk from human activity, with Indonesia as one of the most vulnerable regions.

The "Nature of Key" Necklace

With each "Nature of Key" necklace purchased, a portion of the proceeds supports coral planting in the region.

Captivating Mother of Pearl, embodying our signature logo and reflecting the vibrant hues of corals, reminiscent of the ocean's vitality.


Limited to 422 pieces

honoring 4.22 Earth Day and certifying you as an exclusive "Guardian of the Coral."

The time to act is Now!

Corals are not only an indispensable part of marine ecosystems but also act as natural filters for the ocean. They promote carbon cycling through photosynthesis, respiration, calcification, and dissolution.

These processes effectively recycle their nutrients, sequestering a significant amount of carbon in the form of carbonates from dissolved CO2, hence keeping the carbon within the reef systems instead of the oceans and atmosphere.

Join us in nurturing the seas that so generously nurture us

Coral reefs, dubbed the "rainforests of the sea," occupy less than 0.2% of the ocean floor yet provide a habitat for over 4,000 fish species and nurture 25% of marine life, making them the Earth's most diverse marine ecosystems.

Extremely sensitive, just a one-degree change in ocean temperatures can adversely affect all the corals. Continuous climate change, primarily driven by human activities, has considerably raised seawater temperatures, impacting coral reefs directly.

Restoring Bali's Coral Reefs

To align with HELAS' vision for sustainable beauty and eternal natural radiance, we have partnered with SeaTrees in the "Restoring Bali's Coral Reefs" initiative. This project aims to restore the degraded coral reefs of Nusa Penida Island, Bali. Our collaborative partner, SeaTrees, repairs and monitors the local reefs' regeneration until they can thrive independently.Restoring these reefs will provide habitats for over 500 fish species (many currently at risk of extinction).

This is significant as coral reefs are threatened globally. About half of the world's coral reefs have disappeared in the last 30 years. Over 60% of the remaining reefs are at risk from human activity, with Indonesia as one of the most vulnerable regions.

symbolizes the dawn of a new chapter

With each "Nature of Key" necklace purchased, a portion of the proceeds supports coral planting in the region. Captivating Mother of Pearl, embodying our signature logo and reflecting the vibrant hues of corals, reminiscent of the ocean's vitality. Limited to 422 pieces, honoring 4.22 Earth Day and certifying you as an exclusive "Guardian of the Coral."

The time to act is now!

Corals are not only an indispensable part of marine ecosystems but also act as natural filters for the ocean.They promote carbon cycling through photosynthesis, respiration, calcification, and dissolution.These processes effectively recycle their nutrients, sequestering a significant amount of carbon in the form of carbonates from dissolved CO2, hence keeping the carbon within the reef systems instead of the oceans and atmosphere.

Join us in nurturing the seas thatso generously nurture us