HELAS is a jewelry brand named after Goddess Hera – the feminine incarnation of the power of nature, symbolizing hope, tenacity, femininity, nature, and the sea’s beautiful treasure.
About HELAS
HELAS is a jewelry brand named after Goddess Hera – the feminine incarnation of the power of nature, symbolizing hope, tenacity, femininity, nature, and the sea’s beautiful treasure.
- Hope of being the best self
- Empowered with inner peace
- Link to woman
- Art of nature
- Sea’s beautiful treasure
HELAS Brand Concept
HELAS takes the unique [The Pearlosophy] as the core concept to convey, and is committed to conveying the beauty of vitality of pearl, as well as the love and hope for the life of the new generation of women.
Inspired By Nature
Inspired by the wonderful force of nature, HELAS uses jewelry design to blend with nature and explore the force of nature and life.
Pearl Redefined
HELAS is committed to breaking down traditional perceptions about pearls and redefining the beauty of pearl vitality from the perspective of a new generation of women.
Be Your Bright Pearl
The new generation of women is not afraid of the challenges of life, is not defined by the inherent label, constantly uses their inner strength into action, with time and efforts to compound each other, to become the pearl they want to be.
HELAS Brand Concept
HELAS takes the unique [The Pearlosophy] as the core concept to convey, and is committed to conveying the beauty of vitality of pearl, as well as the love and hope for the life of the new generation of women.
Inspired By Nature
Inspired by the wonderful force of nature, HELAS uses jewelry design to blend with nature and explore the force of nature and life.
Pearl Redefined
HELAS is committed to breaking down traditional perceptions about pearls and redefining the beauty of pearl vitality from the perspective of a new generation of women.
Be Your Bright Pearl
The new generation of women is not afraid of the challenges of life, is not defined by the inherent label, constantly uses their inner strength into action, with time and efforts to compound each other, to become the pearl they want to be.
About Founder
Carmen
"Nature, pearl and women defines the brand DNA of HELAS."
Carmen’s initial career plan brought her into the investment bank, a dream workplace of many people at that time. However, all the rationality and statistics were not what she truly wanted in her heart. At the crossroads in her life, she met Robin Dennell, a descendant of RDF (Australia's top organization for the selection of pearl jewelry), and traveled around the globe to continuously search for the most beautiful pearls in the world. Then, Carmen entered GIA (Gemological Institute of America) to further study pearl identification and conduct relevant researches. In 2014, she established a jewelry design studio in Australia and opened her first store in Melbourne...
With such experience, Carmen had a more profound and unique thinking about the vitality of nature, the tenacity of pearls and the growth of women, hence coming up with her own exclusive "Pearlosophy", which prompted her to decide to put her passion into jewelry. Aiming to turn it as her life-long career, she returned to China in 2017 to launch her jewelry brand HELAS.
ABOUT FOUNDER
Carmen ZHONG
"Nature, pearl and women defines the brand DNA of HELAS."
Carmen’s initial career plan brought her into the investment bank, a dream workplace of many people at that time. However, all the rationality and statistics were not what she truly wanted in her heart. At the crossroads in her life, she met Robin Dennell, a descendant of RDF (Australia's top organization for the selection of pearl jewelry), and traveled around the globe to continuously search for the most beautiful pearls in the world. Then, Carmen entered GIA (Gemological Institute of America) to further study pearl identification and conduct relevant researches. In 2014, she established a jewelry design studio in Australia and opened her first store in Melbourne...
With such experience, Carmen had a more profound and unique thinking about the vitality of nature, the tenacity of pearls and the growth of women, hence coming up with her own exclusive "Pearlosophy", which prompted her to decide to put her passion into jewelry. Aiming to turn it as her life-long career, she returned to China in 2017 to launch her jewelry brand HELAS.