ABOUT HELAS
BRAND
CONCEPT
HELAS is founded on “The Pearlosophy”, a philosophy that embraces the natural beauty and life force of pearls. Through our jewelry designs, we seek to create a connection between nature, pearls, and women, interpreting the strength and resilience of life with every piece we create.
Sustainability is an integral part of our brand philosophy. We source our pearls from carefully selected suppliers who adhere to ethical and responsible practices. Our pearls are not only beautiful but also of the highest quality, ensuring that they can be treasured for a lifetime.
Inspired By Nature
Pearl Redefined
Be Your Bright Pearl
ABOUT
FOUNDER
Carmen, the founder of HELAS, initially pursued a career in investment banking but realized it was not her true passion. While at a crossroads,
she met Robin Dennell, an heir to RDF, the top Australian pearl selection organization.
Together, they explored the world for the most beautiful pearls. Carmen then went on to study pearl identification and research at the GIA.
In 2014, she founded her own jewelry design studio and opened the first HELAS store in Melbourne.
Through this journey, Carmen developed a unique “Pearlosophy” philosophy, inspired by the resilience of pearls and the growth of women,
leading her to turn her passion for jewelry into a lifelong career.
BRAND MISSION
“Faced with the luxury jewelry with a 10+ times price premium, I tried seeking exquisite yet affordable saltwater pearl fine jewelry, but gradually realized that it was very challenging. Therefore, I was more determined to found HELAS.”
------ Founder: Carmen
As a brand, we aim to redefine the pearl's role in modern luxury. Our minimalist and timeless designs reflect our belief in affordable luxury that stands the test of time. At HELAS, we are passionate about creating jewelry that is as unique and individual as the women who wear them. Each piece is a testament to the beauty and resilience of life, and we hope to inspire our customers to embrace their own inner strength and beauty.
CRAFT MATERIAL
We believe that true beauty lies in the intricate details and expert craftsmanship of every piece.
Our team of skilled artisans work tirelessly to ensure that every design is a masterpiece, crafted with the utmost care and attention to detail.
Exquisite Craftsmanship
Refined Materials
Timeless Design
AS SEEN ON
UNBOXING REVIEW
EXCELLENT ON TRUSTPILOT
COLLECTION
MELODY COLLECTION
Inspired by the famous movie "The Legend of 1900", this collection blends the art of musical notation with pearls, diamonds, and 18K gold. Captured the rhythm and beauty of music, expressing a sense of artistic romance and sophistication for the wearer.
VINE COLLECTION
Inspiration from the philosophy of nature and used the language of jewelry to deconstruct the "vine" that symbolizes infinite vitality. The incorporation of smooth natural curves and artistic expression in our works showcase the wisdom, resilience, and beauty of modern women. We believe that growth is a continuous process and the key to shaping the future lies in our unwavering determination to explore and thrive.
LINKS COLLECTION
Connecting nature, pearls, and women, showcases the power of beauty with dazzling diamonds and golden ropes. The collection features the ocean's natural treasures, and the warm, serene pearls convey the reserved elegance of women. The brilliant luster expresses a strong and resilient attitude towards life.
REFLECT COLLECTION
Inspired by the moonlit reflection on the sea surface, this collection captures the wearer's calm and composed aura. The moonlit pearls gently float above the diamond-studded waterline, where the designer skillfully contrasts the pure radiance of diamonds with the soft elegance of pearls, exuding a gentle yet powerful energy.
BRIDAL COLLECTION
Bridal Collection serves as a symbol of the unbreakable bond between a mother and daughter. Each pearl in our collection embodies the mother's lifelong love and care for her daughter. As the bride wears our pieces, it is a tribute to the mother's nurturing and protective guidance, as she takes her next step in life. The daughter's strongest support will always be her mother.